Unlike its pie-slinging competitors, Pizza Hut made its ad images more appealing than its real-life product. The gap wasn't enormous, however: On perceived quality, tastiness, and appetizing appeal, the real pizza photo was just a few percentage points behind the advertised version. The cheesy bites arrayed around the pizza's edges are a fan favorite, re-introduced each summer since their launch in Actually, Pizza Hut stands apart from other chains as a crust innovator.
Its " Stuffed Crust " pizza is a classic of the genre as well. Quiznos has struggled in recent years, shrinking from 5, stores in its heyday to just locations in That trend could be attributable to the actual appearance of its sandwiches, which seemed substantially less appetizing, lower quality, and less tasty to our respondents.
Perhaps the "toasted" quality of the sub seemed lacking in reality; compared to the advertised version, the real sub appears somewhat soggy. Indeed, respondents gave the resemblance between the ad and actual item just 1.
Our respondents' assessments of Shake Shack seemed somewhat contradictory. On the one hand, the fast-casual brand earned high marks for the resemblance between its ad and actual burger. Yet, the real image scored less than 50 percent in appetizing or quality and only a few percentage points more for taste. The brand's biggest issue, however, might be the perceived value of its product.
Real images of Subway sandwiches didn't lag far behind their advertised versions: On quality, and taste the undoctored images were just a few percentage points lower and they tied for appetizing appeal. Still, most people preferred the advertised image, in which a surplus of meat and sauce seems ready to spill out from the sandwich. It would certainly be impressive if each Doritos Locos Tacos boasted the neatly layered ingredients visible in the advertised image. But the real image seemed particularly dilapidated in comparison , and respondents gave it just two of five stars regarding its resemblance to the ad.
Similarly, the undoctored image scored a low percentage for its perceived quality. Interestingly, however, respondents said they'd be willing to pay much more for the taco than it actually costs.
Wendy's often takes aim at its competitors' frozen patties, but its own burger didn't look too hot according to our respondents. The advertised Double Stack scored around 70 percent in appetizing, taste, and quality, but those percentages plunged when it came to the real image.
Strangely, respondents were willing to pay about 20 cents more for the real version, despite their reservations about its appearance. Perhaps the inclusion of lettuce in the reality image shifted respondents' perceptions of scale in some way. Having reviewed images of each chain's offerings individually, we can now study broader patterns in fast-food presentation.
In a few cases, brands that received the poorest resemblance scores also had the most lopsided results in terms of respondents' preferences for the advertised versions of the products. Burger King, for example, tied for the lowest resemblance rating and had the smallest percentage of individuals preferring the real product image.
Carl's Jr. As we mentioned earlier, two pizza brands, Papa John's and Domino's, were the only chains for which respondents found the real-item images more preferable than the ads. Chick-fil-A's real and advertised images divided our respondents evenly, and In-N-Out, Shake Shack, and Subway were among the least lopsided brands in this regard.
Still, the overwhelming pattern is clear: We like what the ads showmore than what we are actually given. When we considered real-item images and ads for all 20 brands, certain companies seemed particularly willing to present manicured versions of their menus. With Chick-fil-A's original chicken sandwich, respondents found the ad percent more appetizing than the real picture and perceived a nearly identical difference in quality.
Burger King also had quite a large gap between the perceived quality of its burger in ads and the way it looked in reality. In a few cases, however, the perceived value of the menu item didn't differ much between the ad and reality.
For Carl's Jr. In the context of examining quality and price, it's important to note that many impoverished communities have few alternatives to fast food. Subscriber Account active since. Alphaila The fast food advertising industry is dedicated to making items appear bigger and better. The blogger Dario D decided to compare major fast food product advertisements to reality. He posted the results on his blog at Alphaila , along with his methodology.
Source: alphaila. For you. World globe An icon of the world globe, indicating different international options. During shoots, stylists use tweezers, toothpicks, scissors, small blowtorches, paper, tape, glue, pins, paint, oil and glycerin to manipulate and enhance food, Bybee said.
To see the differences for ourselves, CNBC hit the pavement, ordered items from a range of restaurants and compared orders with promotional images below. It may not be cooked all the way through because we want to maintain the size of the burger," said Janine Kalesis, a food stylist who has worked with Chipotle Mexican Grill and Kraft's Velveeta. For restaurant photo shoots, stylists say restaurants supply the food and emphasize maintaining their recipes.
While working with Burger King, Adar said he's even had to sign a legal document saying he didn't alter anything. Chick-fil-A demanded that he use its procedures. A guest post by Dario D. I want to leave it, just so that the Burger King people can enjoy a little, what, check on expectations vs. If anything, hopefully this collection of pics will help you to stop eating unhealthy processed foods and save your money for something better.
Anyone can write on Bored Panda. Start writing! Follow Bored Panda on Google News! Follow us on Flipboard. I may look like a cat, but deep down I'm a panda. Sometimes I'm lazy, sometimes I'm bored - I'm just like you, but a bit cooler.
Watch the movie "Falling Down".. Similar scene features a burger in store poster vs actual burger.
0コメント