Using popular hashtags can help you get a small burst of likes right after posting. However, your posts will quickly get lost in a sea of other content posted with the same hashtag. Curious about how popular a hashtag is? As you start typing a hashtag, autofill results will appear.
The bigger the number, the more popular the hashtag. Last but not least, take advantage of trending hashtags to reach more people. Holidays that are related to your industry or area of expertise, social trends, and happenings in the news can provide opportunities for reaching new people. Hashtag tools can help you with this. You can also add hashtags to your Instagram Stories. When you use a hashtag in a Story, you might get in front of a wider audience if your Story gets added to the hashtag Story.
How do you get added to a hashtag Story? To add a hashtag to your Instagram Story, simply tap to add a sticker and select the hashtag sticker. You can also use hashtags in your Instagram bio.
Another perk of including hashtags in your Instagram bio is that it allows you to link out to curated collections of content. Note: Your Instagram bio is restricted to characters, so keep this in mind when deciding which and how many hashtags to include.
Below, you can see that she posted a picture of her yogurt, and rather than using simple hashtags, like yogurt or breakfast, she used many hashtags mentioning other brands that her target audience is likely following like f52grams and foodgawker.
Why not take a page from her book and use some popular industry hashtags in your next Instagram post? Want more inspiration?
You can get creative and build a campaign around your very own branded hashtag. This can take your brand to an entirely new level if done in a creative and engaging way. Take the unforgettable IceBucketChallenge. Think about how you can do something similar by getting your followers to WANT to use your hashtag, which will help spread brand awareness about your business to other Instagrammers.
If you do, your posts are likely to get lost in the sea of other hashtagged post. But should you be using a new set of five to 10 hashtags for every single post you compose? The answer is no. There is absolutely nothing wrong with re-using the same well-researched, highly targeted hashtags if those are what appeal to your audience.
In fact, you should keep a note handy so you can easy copy and paste your commonly used hashtags into new posts. However, spicing things up a bit is also encouraged. For example, use the same five or so on-brand hashtags, but add in a few new ones that are even more relevant to the photograph or video you are sharing.
Relevancy is critical when it comes to hashtag use: If someone is exploring a hashtag and your super irrelevant post pops up, it could make the entire brand look un-reputable.
Everyone loves free stuff. This is just simple human nature. I find myself entering Instagram giveaways on the daily to win cookbooks of chefs and bakers I follow. Often, these giveaways are quite simple to enter. The brand will post about giving away a copy of whichever cookbook and ask you to tag a friend in the comments to enter. While this is a super easy and doable way to give something away, why not take it a step further with a branded hashtag?
Take the example below from Talalla Retreat, a beach-front resort that emphasizes yoga. Rather than just having users like and tag someone in the comments, their contest required folks to post a picture with the hashtag WINTalalla. Another wonderful thing about hashtags is that they are a great way to connect with others and build a community. Keeping an eye on trending hashtags can help you discover new partners and engage those who are in your target market.
There may not be vast numbers of people following these hashtags, but you know that the people who do take an interest in them will make a perfect match for your account. Source: instagram. So, if you are a Lord of the Rings fan, by all means, use hobbiton on your Lord of the Rings posts — , people; have already done so.
It is highly likely that anybody who searches that hashtag will take an interest in your LOTR-related posts. Of course, you should also use lotr and join the existing 1,, posts. Depending on what your post depicts, you would use a relevant generic hashtag, and then break the topic down into more specific hashtags, too. For instance, you might use the trendy food tag, but you should also consider using more specific food-related tags , such as foodlove, dinnertime, dessert or perhaps even more niche.
The thought of using up to 30 hashtags per post may initially appear mind-boggling. If you post regularly to your Instagram account, you need to build up an extensive library of hashtags to use. You need to select the most appropriate group for each post you make. You might consider finding appropriate hashtags to be a daunting and uninviting task — one that potentially takes the fun out of your Instagram usage.
Luckily there are quite a few software solutions to make the job more straightforward for you. In time you should be able to create a personal library of hashtags from which you can pick and choose each time you assemble a post. The Instagram Hashtag Generator created by Influencer Marketing Hub uses AI image recognition technology to identify popular and trending hashtags on Instagram that is very easy to use: You upload your Instagram photo and the tool will generate the most popular niche hashtags for your Instagram Post.
Then you can select the best hashtags and copy them in bulk and paste them in your Instagram photo caption. It also works as a Pinterest Hashtag Generator Tool. Iconsquare provides a full set of analytics tools for Instagram and Facebook. It gives you a wealth of knowledge about your online following.
It can show you the most influential posts relating to a hashtag. It will even visualize where people are posting using your hashtags. It allows you to monitor the engagement relating to the hashtags you use. You can use Hashtagify to search for hashtag popularity, trends, and correlations. You can enter a suggested hashtag, and Hashtagify scrapes all related data from both Instagram and Twitter. This provides you with a detailed report on users of the hashtag. It will suggest top influencers who use the hashtag, and how their followers engage with the hashtag.
It also recommends other relevant hashtags that influencers use. Instagram is not going to tell us exactly what they do, and things can change. But when I was testing it, it was within 24 hours, and the same exact group of hashtags.
Amazingly Informative post! I will be linking to this in my upcoming post on hashtags: thanks for all of the insight! I recently made a post and unknowingly included a hashtag that was banned. I removed the banned hashtag immediately.
How long does my post stay shadowbanned? Or was there no point in removing the hashtag because the post has already been flagged? I think it was wise to remove a banned tag. Thank you for your valuable tips! I am a novice IGer with posts that were purely personal and had no idea about all these technicalities.
Now that I am thinking of having a business acct, I feel this will be of great help. I will follow you on IG for updates. So thanks once again for doing the hard work for us that makes ours easier.
Hi Louise, thanks for sharing your very valuable tips and explicit explanations. Your site is one of the best I have read. Great job. Thank you very much! Louise writes an excellent article on maximising the hashtag option with Instagram. A broad range of expertise and a very helpful tool in growing and engaging your social media audience. Hello U say repeated use of the same hashtag group within 24 hours can cause shadowban, but i want to post a single large picture in 6 pieces, how do i avoid hashtag grouping but still use most of the ones i need in all of the post Please help.
Just what you said, use most of the same but change some. Thanks for the heads up. The banned tags list is always changing so you might have just caught it at the wrong moment, but I will definitely check.
Where can I find it? The study was done by TrackMaven but is no longer posted online. You might be able to get it by providing your name and email at this link. That is the correct link to download the study. So, take it as you will. You are correct, and I would use newer data if I could find any.
If you know of a recent study please pass it along! Is there anywhere else on your page where I can get the guide? The link to download is not working for me. Thank you! Sorry about that! If you could just return to the page and fill out the form.
I love all of your content. Thank you so much for writing such great advice. I am trying to download the guide, but the link is not working. I would love to get my hands on it. Thanks again!
0コメント